Case Study - The Bridge
Client
Saint-Gobain
Activity
The Bridge - an in-house magazine for senior staff
Objectives
- To create a new publication for 5,000 senior managers working within Saint-Gobain UK & Ireland - one of the world's largest industrial groups
- The publication needed to speak with 'one voice' but had to represent and appeal to over 30 brands operating from more than 1,000 sites
- Create opportunities to increase cross-company awareness and share best practice by using a mix of news stories and in-depth features
Activity
- The Bridge was created - a twice-yearly, 24-page magazine with a glossy consumer look and feel - to give it that vital 'pick up and read' appeal
- To ensure The Bridge stands out from the crowd, an illustrator is commissioned to design a mini work of art for each front cover - copies of which now hang in Saint-Gobain's London office
- Packed with in-depth features on topical issues, opinion pieces and people stories as well as news items and regular key issue updates The Bridge is entertaining, informative and easy to digest
Results
- The 4th issue of The Bridge is due out in Autumn 2005 and demand for more copies increases with every issue
- Nothing but positive feedback has been received from readers and even the board directors in Paris have sung its praises
"The Target team takes a really hands-on approach to producing The Bridge. They combine a high level of creativity and a refreshing ability to follow up stories proactively with the project management skills we need to deliver the magazine on time. They are easy to work with and are genuinely part of our team." Karen Cawkwell, Director of Communications, Saint-Gobain UK and Ireland
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