Cheltenham-based SLG Beauty – leading designers and manufacturers of cosmetic applicators and beauty accessories and creators of high fashion beauty brands – has appointed Target Public Relations to handle corporate, consumer and trade media relations.

The agency will be promoting SLG's, girl2go pocket beauty essentials, Cosmopolitan accessory collection, Velvotan self tan range and the new Spa Paradisa bath and body collection.

"Target won the account following a competitive pitch," said Emma Paul, SLG's marketing manager. "I'm particularly delighted that their proposals impressed us more than the competitors as I began my marketing career at Target after university in the 1990s.

"SLG Beauty is a truly global player with a network of overseas business partners reaching the far corners of the globe. It enjoys exclusive trading relationships with some of the world's most innovative beauty product manufacturers from Japan, North and South America and Europe. This international production network augments the core manufacturing capability of SLG Beauty and provides a uniquely innovative and wide ranging product offering."

Target Public Relations was formed in 1996 as part of the Cheltenham-based Target Marketing Communications Group that, since 1977, has built a reputation as a fully integrated marketing communications agency incorporating advertising/design, media, digital and direct marketing.