Target PR win Brecon Carreg & Spa water account
After a watery 2007 for Target PR, with staff rowing to work during the floods, 2008 began with winning the PR account for two leading bottled water brands: Brecon Carreg – natural mineral water sourced deep within the Brecon Beacons National Park – and SPA – which springs from the heart of the Belgian Ardennes.
"I am delighted to start working with Target," said Gill Bullock, marketing manager, Spadel UK – owners of the two mineral water brands. "Brecon Beacons Natural Waters started in 1978, in converted barns on Llwydewi Farm. From our origins as a cottage industry, Brecon Carreg has matured into a major player that has consistently outperformed the UK water market, becoming the leading Welsh bottled water brand both in Wales and in the United Kingdom as a whole.
"The SPA brand has a more contemporary look and its metropolitan distribution in the UK confirms its reputation as a healthy, stylish choice."
Target Public Relations is part of the Target Marketing Communications Group that since 1977 has – as a full-service agency – built a substantial reputation working for local and national clients such as Avon Cosmetics, E.ON Energy UK, Saint-Gobain and Specsavers Opticians.