 |
|
         |
 |
Showing symptoms of the pandemic?
There may not be any sneezing involved, but there is perhaps a pandemic of sorts that has been sweeping through marketing departments of all shapes and sizes, over a vast geographical area, apparently indiscriminately for the past 12 months.
The most noticeable symptom is a shrinking budget with some extreme cases suffering temporary paralysis. The most common response is wide-spread caution, although a minority appear remarkably resilient.
Sound familiar? The point is that marketing and PR budgets are under pressure to work harder than ever, and agencies and in-house teams need to work together to respond with a mix of pragmatism and creativity.
With a well established reputation for creative marketing communications services including advertising, DM and digital, as well as for its PR division, Target is ideally placed to offer clients an integrated approach to marketing communications.
Integration has become an even greater focus for Target over the last couple of years, with the team working closely together to share ideas, expertise and skills in a truly collaborative environment. During the last 12 months Target's clients have responded with enthusiasm to this strategic and creative approach, which sees each component of a campaign serving to amplify the other with coherence, clarity and, quite often, providing economies of scale when it comes to 'thinking time'.
After all, why pay for several agencies to ponder how they can work together to answer your single brief – and absorb your own valuable time coordinating the exercise – when a single integrated team can plan coherently with you from the start?
Very few organisations are immune to this particularly virulent condition but there is good help and advice available, so there's no need for panic.
If symptoms persist, consult Target.
|
|